Tips to Creating Badass Stationery for Your Brand
May 14, 2020
When thinking about branding one’s business, many business owners or those responsible for branding tend to forget about one very important thing. That would be business stationery. In today’s digital world of text messages, email and DM’s, people don’t think about printing out a letter on stationery, yet it is still very important to the overall brand of the business or organization.
Why You Need Branded Stationery
Branded stationery can give your marketing efforts a big boost. Branded stationery helps project a professional image to the marketplace, your clients, and prospects. It creates brand awareness and recognition because the more somebody sees your brand, the more they will remember it and recognize it within just a few seconds. Stationery creates multiple touchpoints for clients and prospects, which helps create brand awareness.
When you think of stationery, don’t just think of letterhead and envelopes. Stationery can consist of the following:
- Business cards
- Shipping labels
- Return documents
- Email signatures
- Presentation folders
- Sticky notes
- Thank you cards
- Notebooks, organizers and planners
When you think about it, you still send out many documents to clients or prospects. Maybe a salesperson needs to put together a presentation and quotation, slip it into a presentation folder and present it to a client or prospect. Attach a business card on the inside of the folder and you’re good to go. If you mail letters or documents, make sure you have branded envelopes that match the letterhead in order to create a cohesive look.
Even if you do everything electronically, you still can have branded forms on your computer to send electronically via email. It’s so easy to have it created and saved as a Google doc in Google Drive for all employees to retrieve when needed.
What to Think about When Creating Your Branded Stationery
When your business cards are created, pick a design that speaks to your brand, making sure it is clean, crisp, and easily read. You are not creating a book. You want to give enough information for the person receiving it to want to know more about you. Have the letterhead and envelopes created right after the business cards and carry the same color scheme and design over. Don’t make them too busy, but make them look professional, clean, and crisp. Just like with the business card, choose fonts that are not too fancy, and they are very legible. Just as an example, look at the inserted picture of the stationery above. Each item has the same color scheme and design aspects. There is consistency with each item. When creating other items such as rack cards, product sales sheets, labels, or direct mail items, carry over the same graphic and color scheme. You want to create familiarity with your brand. by changing up the colors, fonts, and logo design, you will only create confusion and a sense of chaos for your brand. Consistency is key when trying to create awareness for your brand.
Here are some other items we created for the same client. See how we carried the same look onto the labels, mousepad, and sticky notes.
Find a Knowledgeable Designer
You want your brand to stand out, so you need to find someone that knows various print methods, paper, use of fonts, and color. Here are some things to look at when printing your various pieces.
- UV coating
- Spot UV
- Raised spot UV
- Silk lamination
- Embossing and debossing
- Paper stock and weight
These options really don’t cost much, but they add so much value to your printed materials. They make your brand stand out, and they will make your brand project an image of quality and professionalism.
Color or no color
The black and white look is very common, but in certain instances, the color will make your brand stand out. Don’t be afraid to take a risk and set yourself apart from the crowd. Black and white is subtle and professional, but adding color and design to your printed materials shows you are willing to do what it takes to set yourself apart and show off your brand. Of course, the industry you do business in may dictate this. A law firm probably wants subtle, where a hair salon wants something more daring.
When thinking of the brand we’ve built, we all want to make a great first impression. Many times, our stationery may be the first touchpoint a person has with our brand. It could be the business card we dropped in the bowl at a networking event, the postcard or letter sent to a prospect. These printed items speak for your brand before you do, so make sure they are sending the correct message. Make sure they let others know what type of brand you are.
If you would like to learn more about creating a brand for your business, click here to schedule a short non-salesy conversation.